Plan B

Set Design by Adi Goodrich

Plan B needed a commercial for the emergency contraceptive pill. Mike Goubeaux was directing this spot and asked me to design the sets. What came of the set was a 60ft. round room that had pill-inspired shapes throughout: the floor was speckled in "pills", round waiting room chairs and the large, pill shape seen in the elevator design. The spot was about "myth busting" and turned out pretty funny.

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