Creative Direction & Photography by Adi Goodrich & Sean Pecknold
Likeminds is a two night, three day conference in the Catskills centered on the intersections of technology, design and music. The theme for 2018 was “exchanges”. We decided to create a series of photos and videos that embodied the energy of the process of creation.
Sing-Sing created miniature architectural models and with one simple action – we filmed the models' destruction. In reverse, the viewer sees a whole world transforming and coming together to end on a clean composition. We also created 20 photographs to pair with the videos.