Interior Design & Build by Adi Goodrich
Dreams is a lifestyle store situated in the Los Angeles' neighborhood of Atwater Village. Owner, Monica Navarro, commissioned Adi to design this concept store hoping for a shopping experience unlike any other. Adi designed a space inspired by the Surrealist movement of the 1920's in Paris. The shop not only feels like a space that the surrealists would have designed with it's 7 foot chroma blue boulder sitting under a glowing sky, but it also harkens back to the retail stores of an era that created a fictionalized journeys for customers to experience. A visitor enters a new world when visiting the space, walking through monochromatic layers from warm peaches and terracotta, sage green and finally a wash of blue anchored by the blue, hand-carved boulder.