Plan B

Set Design by Adi Goodrich

Plan B needed a commercial for the emergency contraceptive pill. Mike Goubeaux was directing this spot and asked me to design the sets. What came of the set was a 60ft. round set that had pill inspired shapes throughout. The floor was speckled in 'pills' there were round waiting room chairs and the elevator door had a large pill shape in it's design. The spot was about 'myth busting' and turned out pretty funny.