Adi Goodrich is a Los Angeles based Set Designer & Photographer.

Adi Goodrich is a Los Angeles based artist and designer best known for her colorful, graphic set designs. Her work aims for the viewer to look further into commercial imagery to see the craftsmanship and historical reference that is prevalent in all her projects. Attending The School of the Art Institute of Chicago and La Sorbonne in Paris Goodrich's work is consistently inspired by the history of art, color theory & architecture.

Adi's portfolio is a range of multi-media work which includes large-scale set design for advertising and film, site specific murals, tour visuals for musical performances, photography, sculptures and homewares. Alongside her commercial work, Goodrich finds importance in education and has exhibited and lectured in cities worldwide including, Los Angeles, Chicago, New York, Paris, Barcelona, Cincinnati, Minneapolis and Sydney.


  • Apple
  • Lyft
  • Target
  • Google
  • Amazon
  • Adidas
  • Ace Hotel
  • Bloomberg Businessweek
  • Facebook
  • Fleet Foxes
  • Fruit of the Loom
  • TOMS
  • Good Magazine
  • Headspace
  • HP
  • Mowtown Records
  • Native Shoes
  • Paper Magazine
  • Sagmeister & Walsh
  • Sony
  • Uber
  • Wieden + Kennedy
  • Dropbox
  • Zen Desk
  • Columbia University
  • Purdue University
  • UC Irvine
  • Etc.

Adi is half of Sing-Sing in Los Angeles, California.

When two heads are better than one, Adi and Sean Pecknold collaborate on commerical + editorial photography, commercial directing, animations, children's books, interiors, and films.



This website was built by and designed by Tatiana Gancedo