Adi Goodrich is a Los Angeles based Set Designer, Art Director & Photographer 

Adi Goodrich is a Los Angeles based artist and designer best known for her colorful, iconic set designs. Her work encourages the viewer to look further into commercial imagery to see the craftsmanship and historical reference that is prevalent throughout. Attending The School of the Art Institute of Chicago and La Sorbonne in Paris, Goodrich's work is inspired by the history of art, architecture and design.

Goodrich's portfolio is a range of multi-media work which includes large-scale set design for advertising and film, site specific murals, tour visuals for musical performances, photography, furniture design, sculptures and homewares. Alongside her commercial work, Goodrich finds importance in education and has exhibited and lectured in cities worldwide including, Los Angeles, Chicago, New York, Paris, Barcelona, Cincinnati, Minneapolis and Sydney.

Adi is half of Sing-Sing, a creative studio. When two heads are better than one, Adi and Sean Pecknold collaborate on various projects in the arenas of photography, animation, children's books, films and other independent creative projects. Sing-Sing Studio

Goodrich is a recipient of the ADC Young Guns award and received the Presidential Merit Scholarship at The School of the Art Insitute of Chicago.


For any Set Design, Photography or Art Direction work, please reach out to Natalie Flemming at This Represents:

For Sing-Sing commercial requests: Please reach out to our EP at Society, Harry Calbom.

or email us directly to say hello.


Notable Clients

Apple, Amazon, Dropbox, Instagram, Wired Magazine, The Standard, Ace Hotel, Facebook, Nike, Headspace, Target, Sagmeister & Walsh, Uber, Wieden + Kennedy, 72andSunny, Adult Swim, Hewlett Packard, Fleet Foxes, Zen Desk, Fruit of the Loom, Toyota, Native Shoes, Bloomberg Businesweek, Paper Magazine, Sony, Nixon Watches, Universal Records, Motown Records, Good Magazine, Columbia University, UC Irvine, TOMS.

This website was designed by Sarah Kissel + Gregory Hubacek, and built by Erin Keeffe.