Adi Goodrich is a Los Angeles based Set Designer, Art Director & Photographer 

Adi is based in Los Angeles, California. If you ask her, she'll call herself a Set Designer but truth be told, she's always worn multiple hats. Clients that work with Adi hire her in various roles including Creative Director, Photographer, Director, Interior and Homewares Designer, Teacher and Artist.

A sample of her latest projects include: Photography and Set Design for Sagmeister & Walsh, Production Design for Plan B, Creative Direction and Set Design/Projections for Fleet Foxes 2017 Tour, Animation and Direction for Headspace and Architectural Research for Studio Shamshiri on a Richard Neutra home.

Adi is half of Sing-Sing in Chinatown, LA. When two heads are better than one, Adi and Sean Pecknold collaborate on commerical + editorial photography, commercial directing, animations, children's books, interiors, and films. Sing-Sing Studio

She is a recipient of the ADC Young Gun award and received the Presidential Merit Scholarship at The School of the Art Insitute of Chicago.


For Adi Goodrich or Sing-Sing Studio requests: Please reach out to our artistic manager, Harry Calbom.

or email us directly to say hello.


Notable Clients

Headspace, Sagmeister & Walsh, Uber, Target, Wieden + Kennedy, Apple, Adult Swim, Fleet Foxes, Pizza Hut, Zen Desk, Fruit of the Loom, Toyota, Native Shoes, Bloomberg Businesweek, Paper Magazine, Dewar's, Nintendo, Sony, Nixon Watches, Sony Music, The Hollywood Reporter, Los Angeles Magazine, Universal Records, Motown Records, Toro Lawnmowers, Suave, Good Magazine, Columbia University, UC Irvine, Nickelodeon, HP, Hotel Tonight, Facebook, etc.

This website was designed by Sarah Kissel + Gregory Hubacek, and built by Erin Keeffe.